Reviews

Excellent service by Mario Liquori. Great customer service.

It was an amazing experience yet again with Alex Elias Perez at Diamond Sales in Auburn. His mannerisms and personal qualities were great yet again. He sold me my 2025 Chevy Equinox last year and just a week ago sold my Daughter Amanda Lenahan her 2026 Chevy Sports Equinox. I’m her co-Signer but due to my experience last year I referred her to Alex. The process approach was gentle as it being her first time meeting Alex. He was very thorough professional answering any and all questions she had for him from start to finish overall it was done in a timely manner weather through a text or phone call he responded asap I would and do strongly refer any and all Family and affirmed to Diamond in Auburn Mass as Alex Elias Perez the young man to go to…. Thank you Alex Elias Perez for another sell and win for our Family!!!!

The service is really

Excellent service

Very unhappy with last service. Shop Forman/manager very unprofessional towards me. Work not done to satisfactory. Service department didn’t seem to want to resolve my issues. I felt like they just wanted me to move along.

Good

From the moment we arrived for a test drive, we felt welcomed and were put at ease. We had had a history of negative interactions at Diamond a long time ago and were hesitant to come to the Auburn location. The dealer we met with, Taylor, let us know that they were not that Diamond any longer. He was correct.

I needed a new battery, I came in on the wrong date by accident and I was able to still get in if I didn’t mind waiting. Only waited an hour total.

’ve been a customer for about nine years and have generally appreciated the service and benefits I’ve received, which is why this recent experience stood out to me. During a previous visit, my vehicle failed inspection due to tire issues, but I was not informed of the failure or that replacing the tires elsewhere could potentially affect my Diamond Advantage eligibility. Because of this lack of communication, I went ahead and purchased tires outside the dealership and later returned for a routine oil change, expecting my usual benefit to apply. At that visit, I was told there was some concern about my eligibility because the tires were not purchased through the dealership. Although the benefit was ultimately honored, the hesitation in applying it left me feeling uncertain about returning for services in the future. My main concern isn’t the discount itself, but the lack of clear communication. Had I been informed at the time of the failed inspection, I would have been able to make a more informed decision about my options. After nine years of loyalty, I would expect clearer guidance and more transparency around how these benefits work and what could impact eligibility. I have also felt that over the last year my visits with the dealership have been cold and not very real inviting, which has made me hesitant to return.

Great